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Getting something off the ground …
Is not always as easy as it looks.
That’s definitely been the case with the Nature Folk Flyer. The idea for the Flyer was originally conceived on a blogging platform called Substack. What I loved about it: It kicked out an email every time I posted a new blog post. Even better, the email looked identical to the post, too. And I mean exactly. Videos appeared in the email exactly as I embedded them in the Substack blog post. The work flow was incredibly easy, too. Posting to Substack was a joy. Pumping out posts and getting them directly to readers email boxes was never easier.
So why leave?
Ultimately, Substack was limited — beautiful but limited. For example, it didn’t allow posts to be categorized. And you were limited to a single blog roll (i.e. that limited branding) and it lacked features of more fully-fledged websites. I toyed with the idea of keeping Substack for the Nature Folk Flyer, but ultimately determined that long-term success hinged on integrating the blog into the Nature Folk HQ website.
And so began my odyssey.
Four months later I’ve made great strides.
But I’ve also hit many snags. One of the biggest was understanding what the essence of the Nature Folk Flyer: Was the Flyer a newsletter or is a blog? For many months I had been calling both the blog and the newsletter the Flyer.
This conflation of terms coincided with my struggle to find an email marketing system (i.e. Mailchimp, Constant Contact, MailerLite, Send In Blue, Mail Poet … the list goes on) that recreated the virtuosity of what Substack pumped out. The problem? The RSS feeds (i.e. that’s the blog feed) for all the email marketing systems are clunky to some degree.
Either they only post a portion of the blog post, or they can’t handle videos.
The good news:
I finally settled on the newsletter being called the Nature Folk Flyer and the blog being called the Crackling Log.
And I settled on Mail Poet as my email marketing system. It’s not perfect, but its the easiest to use because it’s integrated right into my website without having to log in to a separate platform.
There are actually aspects of the MailPoet-generated Nature Folk Flyer that I like better than the Substack-version of the Nature Folk Flyer. It’s not perfect yet, of course, and so the odyssey continues.
As always, thanks for tuning in …
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